When counteracting dangerous speech, it can be really tempting to reach out for a ‘silver bullet,’ a message that will defuse harmful narratives and promote positive behavior.
2. Design Process and Tools
Impactful communication is designed around the target audiences. To develop messages- and distribute those messages- in ways that resonate with intended audiences, it is critical to first build a deep understanding of your audiences.
In building impactful communication strategies, defining and understanding the target audience is key.